http://www.media140.com/perth  

EXPLORING THE IMPACT OF REAL-TIME WEB ON BRANDING, MARKETING AND COMMUNICATIONS.

Communications are rapidly changing. Leading brands and marketers come together in Perth, Australia on 25^th February to explore and learn how to best use the real-time web

To remain competitive organisations are following the consumer and adopting social media such as Twitter, live-blogging, Facebook and Youtube. By integrating real-time tools into a marketing strategy a brand can publish information for the customer as soon as it is available, or needed and so strengthen customer engagement and loyalty.

Best practice is emerging as marketers experiment to find new and relevant ways to interact with their consumers. Media140 Perth creates a platform to share successes and challenges faced by the early-adopters, address the meaning of social media ROI and explore what’s next for marketers and brands on the new real-time frontier.

Founded in February 2009, Media140 is an independent global movement creating unique multimedia conference-style events, to facilitate debate to explore the future of the real-time web and its impact on organisations cross-sector.  Following sold out events in London and Sydney we travel to Perth, one of the most geographically isolated cities in the world, to explore new ways of connecting, interacting and engaging with global audiences through the real-time web.

Media140 Perth will include keynote speakers, panel discussions and workshops. The emergence of the real-time web has been influential within Perth businesses as it creates a mode of communication that is interactive, international and most importantly immediate. To be held at the prestigious Perth Town Hall, central to the city’s activity since 1867 and is expected to attract up 360 delegates.

Ande Gregson Founder of Media140 said:

“Media140 is at the cutting edge of exploring the disruptive impact of real-time social media on many industries - marketers need to be savvy to these changes in order to maintain and build brands, the Perth event will bring together a number of key influencers to explore the changes in their industry”

Confirmed speakers include:

• Carolyn Hall Founder of ChatterBlock
• Genevieve Robey Editor of Wotnews.com.au
• Brett McCarthy Editor, The West Australian
• Bronwen Clune ex-journo; new media consultant
• Markus Hafner Founder, Happener
• Richard Giles Social Media Specialist - CPSU/CSA
• Gemma Tognini Director of gtmedia

Further information & Earlybird tickets (from $185) available at www.media140.com/perth.

More about Media140

Founded in February 2009. Media140 is an independent global movement creating unique events, experiences to explore the future of the real-time web, looking at all the real-time platforms that are now beginning to affect business and consumers: to foster discourse, collaboration and innovation within journalism, media, advertising, entertainment, marketing, PR, gaming and technology industries.

In May 2009, Media140 held its first event in Southbank London, which discussed the impact of real-time news in the social media sphere on traditional UK media. The event had more than 250 participants, raised more than £7,500 for charity and became the #1 global trend on Twitter.  The overwhelming success of the event compelled Media140 Founder, Ande Gregson to initiate a project called http://www.aroundtheworldin140days.com, the beginning of a series of global projects:

London 26th October 2009

http://www.media140.com/brands

Sydney 5/6 November 2009

http://www.media140.com/sydney

Perth 25th Feb 2010

http://www.media140.com/perth

Italy 23rd April (Festival Partner)

http://www.ijf10.org

Media140 is actively working with commercial organisations, universities and media agencies in Middle East, South Africa, Canada, Ireland, US and India to run more events in 2010.

We have a partnered with large media organisations such as the ABC and have had a raft of leading lights in the industry speak at our events AKQA, Red Bull, Jay Rosen, Malcolm Turnbull, Mark Scott, Sky, News Corp, Jay Rosen, Al Jazeera, BBC, Times, Innocent, Virgin amongst others.

We are a group of highly respected and well-networked individuals from leading media outlets, universities, agencies and brands who link together our peers to have real and productive discussions about the evolving world we work in. As industry professionals, we are people investing in pioneering ways to make change count for industry, audiences, consumers, brands and the bottom line.

A percentage of our profits are donated to charity, voted for by our twitter followers. In 2009 we donated £8500 to Mencap and The Big Issue (around $15300 AUD).

www.media140.com/perth

www.aroundtheworldin140days.com

www.twitter.com/media140

Press, Media and Sponsorship enquiries:

To learn more about Media140 Perth, for speaking and panel opportunities, for interview requests and to inquire about sponsorship opportunities: