Search Engine Optimisation or SEO as it is commonly referred to, is the process of improving or designing a website so that it will rank highly in search engines.  With 85% of Internet users citing search engines as the primary method to find websites, SEO has become a vital part of all businesses marketing strategies.

The recruitment industry is an industry which entered the online space earlier than most. With the development of online job boards, and the creation of company websites, online became, and remains a primary source of applications as well as an excellent brand awareness tool for many recruitment related companies.

As times change, and managers become increasingly conscious of budget constraints, it is important that businesses think beyond traditional marketing, and consider utilising their best marketing tool, the website, more effectively.

By understanding and incorporating small changes into your company website, you can improve the level of traffic coming to your site as well as building brand awareness, and driving business efficiency.

A search engine optimisation campaign can easily be divided in three fundamental stages: 

1. Choose the right keywords (keyword optimisation)
2. Optimise your pages for your selected keywords (web page optimisation, including copywriting), and
3. Get quality inbound links to your pages (off-site factors or linking strategies).

In developing an understanding of optimisation (for example the use of the word job rather than recruitment) recruitment companies ( or businesses wishing to recruit) can attract more traffic to their website, and therefore build their business.

OM Strategies is a Perth based business specialising in Search Engine Optimisation for recruitment companies Australia wide. Their in-depth knowledge of the recruitment industry has helped business world wide to achieve page 1 rankings in the number one search engine- Google.

For a free initial consultation, or an SEO report on your websites effectiveness, contact the sales team now on This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it